Klei Remo

kirstenleiremo@gmail.com

+63 918 934 7132

Major League Baseball (MLB):

Quick Question

Lead Designer, Rezonate

Major League Baseball (MLB), one of the major professional sports leagues in the United States and Canada, approached us to refresh the visual branding of one of their MLB Original series: Quick Question. In Quick Question, fans will get to know the why, how, and what behind some of the most-asked questions in baseball.

To capture the high energy and athleticism of baseball, bold typography and dynamic brush strokes were used throughout the design. Gritty and expressive textures were chosen to reflect the grit, dirt, and passion behind being an MLB player.

It was also important to create a visual treatment for data visualizations, like charts and infographics that clearly presented statistics and facts, while still visually engaging the viewers. To achieve this, charts and figures were drawn accurately, while loose brush textures were used as accents to lead the eye towards the important points.

Kraft: Help Yourself Campaign

Designer, Rezonate

The Kraft campaign aims to showcase the power of comfort food in providing mental, physical, and spiritual well-being by tapping into the essence of "noodly-ness." By incorporating twisty and fun shapes in the character design, the illustrations successfully captured the essence of being noodly while also maintaining a strong visual connection to Kraft Mac & Cheese.

Using the noodly characters, I designed various layouts for advertising across different mediums, including print, billboards, posters, and social media.

During the pandemic, Itch Creatives, an advertising agency, created a video to share how its team has been adapting to the "new normal."

I created storyboards based on a script from the Itch team, which included witty tips for working

from home. Then from the storyboards, I designed the final styleframes and animated it.

I incorporated the Itch brand throughout the video through the playful color palette and hand-drawn assets. I also showcased the personality and fun-loving nature of the Itch team, using imaginative scenarios with actual Itch team members collaged into the layout and interacting with graphic elements of the design.

Rezonate

Brand Bible

Lead Designer, Rezonate

To expand the brand system of rezonate and develop a visually impactful style, I deconstructed its existing logo into its fundamental shapes. I used these specific elements to direct the viewer's attention and convey a main message in the layout.

This also demonstrated how each element of the brand mark has a specific purpose, just like each member at rezonate. The team is made up of highly skilled creators, each specializing in their own field, who come together to create a powerful and captivating whole.

The Power of Kindness

Graphic Designer, Rezonate

"The Power of Kindness" is a 2021 Facebook Watch digital special hosted by Lady Gaga for World Kindness Day. The 30-minute documentary explores how compassion and kindness can be used as tools for improving personal mental health, supporting people, and fostering a sense of unity amongst different communities.

In this earlier study, lighted glassy textures against the moody dark background symbolize the narrative that the struggles of mental health are almost unseen. But with kindness, we can shine a light and recognize those that are easily overlooked.

In another study, the typography is strong and wide,

contrasting with the delicate imagery of clouds and flowers to highlight that there is power in kindness.

MG5 x Influencers

Graphic Designer & Motion Designer, Itch

For this piece, MG wanted a video showcasing the different influencers and their experience with the MG 5. So I created something young and trendy to match the personality of the influencers and

their car.

The collage style of the animation helped to unify the different images and videos that each influencer created. The mix and matched scrapbook textures and handwritten typography also helped add a personal human touch to the video.

KUMU Characters

Character Designer, Rezonate

A few years back, Rezonate designed KUMU’s mascot, Karlito the blue tarsier. Later, KUMU reached out again to develop Karlito’s barkada: Ube (purple tamaraw), Jhoy (white chicken), Bantay (white aspin dog), and Ming (yellow cat).

We designed the characters to be cute and expressive to reflect the unique personalities of the people who use KUMU.

Rezonate

Illustration Assets

Illustrator, Rezonate

I created these illustrations to build an asset library for Rezonate's marketing and sales team. We focused on illustrating general office items, with a variety of angles and designs, to create a flexible set of visuals.

Kyoto, Japan

Illustrator, School of Motion 2020

For a School of Motion project, we were tasked to create an illustration in isometric perspective.

I chose Kyoto, Japan as the setting since I enjoyed my visit there and was fascinated by the traditional

temples we saw.

Thank you!

kirstenleiremo@gmail.com

+63 918 934 7132